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MyAlerts Blog
MyAlerts and industry news. Stay connected to the transformation of digital from 'pull' to 'push' via self-personalized, customer-curated content.

Join MyAlerts for Our Talk at FARCON

Join MyAlerts for Our Talk at FARCON

Retailers need to stop blaming Amazon for their bad results. Their own data exposes how they are losing revenue and customer loyalty. In this talk Kim will examine data that illustrates how retailers are killing themselves.

The Ultimate Context for Retail Data from MyAlerts

The Ultimate Context for Retail Data from MyAlerts

Oracle's Cory Trefflietti writes about marketers difficulty with their data and suggest ways to improve their understanding of the context to be gleaned from the data. We add another suggestion: Embed MyAlerts...

Solution to Off-Price Margin Erosion: Move Items With Alerts

Solution to Off-Price Margin Erosion: Move Items With Alerts

The site RetailWire reports that "new research from The NPD Group is quite clear. Roughly two-thirds of all consumers who shop for clothes do so at off-price outlets. Their purchases represent 75 percent of all the clothing purchased across all of retail." RetailWire posed the question: How can retailers turn shopper back to their core stores? See how MyAlerts can help solve this problem.....

Direct Marketing Association Hosts MyAlerts for a Webinar on Customer-Centric Marketing

Direct Marketing Association Hosts MyAlerts for a Webinar on Customer-Centric Marketing

The Direct Marketing Association, the largest trade group in the industry focused on customer-centric use of data-driven marketing, recently hosted MyAlerts for an hour-long Webinar on our solution. Our customers True Religion Brand Jeans, Sportsman's Guide, Build.com and our recent champion at customer BestBuy.com all participated with comments about their successful use of MyAlerts. 

Connexity Lists the Top 4 Ways to Convert Cart Abandoners. Misses #1

Connexity Lists the Top 4 Ways to Convert Cart Abandoners. Misses #1

Download this Connexity Whitepaper, but we have an issue with the four ways to convert page viewers who don't buy. The third one about personalization comes close. But we are not fans of any unrequested retargeting. Instead, if retailers simply asked viewers before they left to opt-in to alerts on their specific criteria, our data at MyAlerts clearly demonstrates this is the #1 way to convert non-buyers.

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Accenture: I think you are wrong in where digital marketers should invest

Accenture: I think you are wrong in where digital marketers should invest

Once again, ad blocking stories seem to dominate the marketing trade media. In a new release from Accenture, it recommends that marketers invest in more creative production. Yes, they use the term "user experience" but the bottom line is what we are saying at MyAlerts: "Just ask consumers for permission to market to them on criteria and content they set. That simple."

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