We found this Socious blog post particularly interesting because it's about problems with customer engagement software platforms. And each of the problems listed are benefits of our MyAlerts platform. And excerpt from the blog is below, but here are the problems listed and our response.
- No reason to engage. Of course, because customers using our alerting platform specify their interest and intent, we give them every reason to engage.
- Nothing in it for the customer. Our benefit here is the same as with #1.
- No sustainable engagement.
Because consumers using MyAlerts specify changes they wish to be alerted about, when there are more than one change they have requested, they get a sustained experience.