Putting MyAlerts to Work
Below are a few sites that are using MyAlerts to power their Customer Driven Marketing strategy, solving some of their top shopper issues and to help capture and cultivate higher engagement from their online shoppers.
Client Examples & Results
Neiman Marcus Last Call uses MyAlerts intent marketing platform to allow their site visitors to setup personalized designer alerts. When new items are added MyAlerts sends personalized alerts to customers driving them back to the site sometimes several times per day and providing the highest relevancy marketing possible.
One of the nations largest home retailers uses MyAlerts to capture the previously lost revenue for out-of-stock products. They capture nearly $1 million a day in future purchase potential with 50% of their customers opting in to get alerted when products are available.
BJ's Wholesale Clubs are always adding new products and quickly clearing out products on their site. Using MyAlerts they allow their online shoppers to get new item alerts for the categories they want, and shoppers can favorite products to get price alerts on items they intend to buy when they go on sale, which minimizes margin erosion at the end of any product life.
See how True Religion increased sales by 400% in the first month by allowing their customers to track the sizes and colors of their premium designer jeans. This not only delighted their customers but now also gives them visibility to the unmet demand of their clients.
"In our very competitive retail category, outdoor sporting, MyAlerts allows us to differentiate our customer experience by capturing intent and then converting active shoppers to buyers."
Senior Director of eCommerce Marketing, Sportsman's Guide