Once again, ad blocking stories seem to dominate the marketing trade media. In a new release from Accenture, it recommends that marketers invest in more creative production. Yes, they use the term "user experience" but the bottom line is what we are saying at MyAlerts: "Just ask consumers for permission to market to them on criteria and content they set. That simple."
The lead of the Accenture release:
Accenture goes on to say: