The number of articles in the marketing trade media about the rapid rise of ad-blocking is also on the increase. I just read one titled: "How Do You Get Better At Targeting People Who Ignore You?"
Astonishingly, the author takes to task some in advertising who claim that more creative display advertising, using more complicated (and expensive) targeting technology is the way to go. This despite recent figures that 2/3 of younger digital consumers use ad blocking, and now every browser has plug-ins for ad blocking.
Again, here at MyAlerts we simply say to the advertising and media community: Why not just ask readers and viewers for permission to market to them, on criteria they set. Give the controls of marketing your brand to your prospects who truly have intent and an interest in a future purchase from you.
A quote from the article: