Oracle's Cory Treffiletti writes about marketers difficulty with their data and suggests ways to improve their understanding of the context to be gleaned from the data. We would like to add another 'best way' suggestion: Embed MyAlerts technology that simply asks customers on their purchase journeys for how Retailers can help them. Our retail customers label the button Get Alerts, and then offer email and SMS reminders and notifications on criteria customers set, like price changes, new models launched, future product release dates, and back in stock alerts. 30+ of the largest retailers are rolling this out this year, after realizing that with all the marketing spend to get consumers to their sites, there is less than a 2% conversion on product views because of the journeys. So now they are finally offering 1:1 personalized notifications on when those individual journeys can translate into a transaction.