With MyAlerts work intersecting with Target, let's look at the 80 tech projects there as reflective on where other retailers should focus. You only have to read the trade media to know that out-of-stocks has been a major issue for Target for some time. Also, customer satisfaction that the data breach is behind Target and they can trust the retailer again. This is why, in my view, Target is working hard all along the supply chain and distribution system to focus on the availability issues. For instance, its wedding and baby registries now offer back-in-stock alerts powered by MyAlerts to lessen the disappointment of gifters who want to gift certain items and couples who want their registries to work better.