Opt In Users
Returned to Website
MyAlerts Personalized Alerts allows Neiman Marcus customers to self-personalize the designers they want to get updated alerts from on their site, letting them tailer exactly what deal alerts they receive. This results in 100% relevant marketing for every alert that every customer gets, leading to the highest open rates, and click back rates.
For their top customers, we've seen nearly daily return rates to their site which is truly powering "conversational commerce" between them and their best customers.