From Personalization To Individualization

Wouldn't it be great if every customer could be a "segment of one" that made 100% of the things they got from you exactly what they wanted?  Not only would your customers be delighted, but you would now have real time insights into exactly what products your online consumers want more of.  

 

Forrester Webinar: 
From Personalization To Individualization



In our very competitive retail category, outdoor sporting, MyAlerts allows us to differentiate our customer experience by capturing intent and then converting active shoppers to buyers.
— Dave Witzig, Senior Director of eCommerce Marketing, Sportsman's Guide